Hmmm who doesn't like pizza? In fact, just a simple commercial will be enough for me to crave for a hot delicious pizza from PIZZA HUT. I don't care for the grease, the long wait and not the apathetic cashier; all I want is that hot pizza in their oven. I can say that their commercial or any food commercial in general works pretty well on me. Then I saw this:
I am not quite sure how to make of this. I understand that they are trying to reach their target market of hipsters and young people. However, this dance seems so awkward with the pizza. Dance and pizza don't seem to go well together. It is no surprise that this is not a North America ad campaign. This commercial is from Korea and it has become a internet phenomenal. It certainly achieved its goal of getting the brand of Pizza Hut to a large amount of people. I wonder if these kinds of commercials will work just as well right here in Canada. Probably not.
Tuesday, October 26, 2010
Tuesday, October 19, 2010
Internet + Marketing = Success?
How many people use the internet in the world? 1M? 10M? 100M? 1B?
according to World Internet Stats, 2 Billion people use the internet. That almost 30% of the world population!
Never before are the audiences so freely accessible to marketers. There is an enormous opportunity on the internet for companies to reach out to their potential clients and its CHEAP (relatively speaking)
I am not surprised when someone proposes this:
http://mashable.com/2010/10/19/chief-marketing-technologist/
my first thought is: really? Is he just trying to make up jobs to benefit his company?
But after some thought, it does make sense to have a specialist for technology and marketing. As the world changes, the company also has to adapt to these changes. What is a bigger change than the emergence of the internet? Companies from around the world are hopping into the bandwagon and it makes good sense. Just 4 or 5 years ago, the web is virtually ad free (except for spam and junk) but now you can't click a link without seeing adverts from mainstream companies to sketchy internet popups.
As companies begin to realize the dying influence of Television and the growing importance of the internet, I would expect to see more ads and campaigns done in cyberspace. Websites and social media will never be the same.
according to World Internet Stats, 2 Billion people use the internet. That almost 30% of the world population!
Never before are the audiences so freely accessible to marketers. There is an enormous opportunity on the internet for companies to reach out to their potential clients and its CHEAP (relatively speaking)
I am not surprised when someone proposes this:
http://mashable.com/2010/10/19/chief-marketing-technologist/
my first thought is: really? Is he just trying to make up jobs to benefit his company?
But after some thought, it does make sense to have a specialist for technology and marketing. As the world changes, the company also has to adapt to these changes. What is a bigger change than the emergence of the internet? Companies from around the world are hopping into the bandwagon and it makes good sense. Just 4 or 5 years ago, the web is virtually ad free (except for spam and junk) but now you can't click a link without seeing adverts from mainstream companies to sketchy internet popups.
As companies begin to realize the dying influence of Television and the growing importance of the internet, I would expect to see more ads and campaigns done in cyberspace. Websites and social media will never be the same.
Thursday, October 14, 2010
Google worth more than US $172 billion dollars is not a company founded in the 1800s with a longstanding reputation. It was founded by two guys in 1996. It took Google 14 years to become one of the biggest, most innovative companies in the world. Google is so well known that the term "Google" is used interchangeably with search or find (in an online context). Nobody would say "hey just bing that" because it sounds stupid. Honestly the search results of Yahoo and Bing or any other search engines are not any worse than that of Google. It seems to me that most Google users are loyal to the brand because its pretty awesome. 
That strange looking car is a Google car. Not those once with cameras for Google Street but a new product altogether. This is a car that drives itself. Pretty cool huh? There are many more amazing products such as this that Google develops every year. They never fail to fascinate me in the stuff they do. In fact any negative news about Google,such as privacy concerns, are easily dismissed by my loyal devotion to this company. In Google, I trust.
Tuesday, October 12, 2010
CK Jeans
I don't exactly follow the fashion trend closely but its always interesting to read about it (especially the crazy stuff).
Apparently CK has introduced a new kind/tread/line of jeans probably because they ran out of ways to rip their jeans. Whatever the reason, CK's new line of jeans will put "emphasis" on a man's genitalia area. For more details visit a fellow classmate's blog:
I applaud their innovation. I won't be surprised if this trend catches on. CK might help ease a lot of insecurities that some men might have, especially men who can't afford to buy a Hummer. I guess we can see if this trend will catch on in a few years.
Sunday, October 10, 2010
Movies
What do I, robot, The Island and Transformers have in common?
Besides being mediocre and mindless action movies, they also share one annoying trait that I really hate to see in movies: product placement.
To be fair, it is not as obvious in the movie, but it's not that subtle either. There are many movies with product placement and I get it. Brands are everywhere and it is ridiculous to make every product brand neutral in every movie. That point is only valid, however, in a modern setting. I don't want to see a McDonalds sign in the 1800s and I certainly don't want to see Ovaltine and Converse logos in the distant future. It just makes the movie less realistic and less enjoyable.
Besides being mediocre and mindless action movies, they also share one annoying trait that I really hate to see in movies: product placement.
To be fair, it is not as obvious in the movie, but it's not that subtle either. There are many movies with product placement and I get it. Brands are everywhere and it is ridiculous to make every product brand neutral in every movie. That point is only valid, however, in a modern setting. I don't want to see a McDonalds sign in the 1800s and I certainly don't want to see Ovaltine and Converse logos in the distant future. It just makes the movie less realistic and less enjoyable.
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