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Sunday, October 10, 2010

Movies

What do I, robot, The Island and Transformers have in common?

Besides being mediocre and mindless action movies, they also share one annoying trait that I really hate to see in movies: product placement.
I, Robot in a nutshell

To be fair, it is not as obvious in the movie, but it's not that subtle either. There are many movies with product placement and I get it. Brands are everywhere and it is ridiculous to make every product brand neutral in every movie. That point is only valid, however, in a modern setting. I don't want to see a McDonalds sign in the 1800s and I certainly don't want to see Ovaltine and Converse logos in the distant future. It just makes the movie less realistic and less enjoyable.

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