How many people use the internet in the world? 1M? 10M? 100M? 1B?
according to World Internet Stats, 2 Billion people use the internet. That almost 30% of the world population!
Never before are the audiences so freely accessible to marketers. There is an enormous opportunity on the internet for companies to reach out to their potential clients and its CHEAP (relatively speaking)
I am not surprised when someone proposes this:
http://mashable.com/2010/10/19/chief-marketing-technologist/
my first thought is: really? Is he just trying to make up jobs to benefit his company?
But after some thought, it does make sense to have a specialist for technology and marketing. As the world changes, the company also has to adapt to these changes. What is a bigger change than the emergence of the internet? Companies from around the world are hopping into the bandwagon and it makes good sense. Just 4 or 5 years ago, the web is virtually ad free (except for spam and junk) but now you can't click a link without seeing adverts from mainstream companies to sketchy internet popups.
As companies begin to realize the dying influence of Television and the growing importance of the internet, I would expect to see more ads and campaigns done in cyberspace. Websites and social media will never be the same.
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