Promotion Creativity

There are millions and millions of videos on the internet. They are mostly silly and funny videos to entertain people with an idle mind. However, these videos can reach a huge market and receive millions views. Firms are realizing the potential these videos and video hosting sites,such as Youtube, and they start making videos. It is beneficial for both the firm and the consumer: firms get their message out, while the consumer gets entertained. I find it that it has much more promotional value than the traditional TV commercials. Some of the more popular viral video campaigns include:

The Spice Guy



There are also more subtle promotional videos that is not exactly promoting a specific product. This video shows a creative approach to create a brand image.


Note that there are no mentions of Volkswagon or the benefits of its product. The brand is not even in the video title. When I watched this video, I have no idea that it is made by VW. I thoroughly enjoyed the video regardless. There is actually a series of these videos which just as much creativity. Although it may not be as popular as the spice guy commercial, it generated a significant amount of views, and it probably didn't cost them millions of dollars.